Looking Back, Looking Forward
As the first anniversary of our launch approaches, I’ve had the opportunity to look back and take stock of our first year. With your support, we now engage with thousands of homeowners and talented interior designers, and have placed over one hundred hand-selected vintage rugs, each rich with its own history and beauty, in our customers' homes.
Looking forward, I am excited to increase and expand our rug offerings, kicking off with 25 rugs added today (our largest single-day product release yet). As we plan for future releases of other one-of-a-kind products, we have decided to launch a new brand, one which will allow us to continue to grow while staying faithful to the elegance and beauty of vintage rugs: District Rug Shoppe will now be called Passerine.
The word “passerine” (pronounced pass-uh-reen) is a well-worn name for any bird of the Passeriformes order, a class that includes all songbirds. Like the broad and varied origins of oriental rugs, passerine birds are known for their distinctive colors and variation across countries and continents. My hope is to bring this same appreciation for story, tradition and beauty to our new brand experience at Passerine.
Check out our new arrivals and stay tuned for additional product launches and collaborations that we are planning for the coming weeks and months!